Which are our keys to success?

Ø  Obtain organizational commitment

Ø  Ensure that the organization is positioned uniquely

Ø  Fully prepare for any new product or customer launch

Ø  Target products/formats on trend with consumers & operators

Ø  If possible, target categories that are promotable to the customer

Ø  Identify, prioritize & remain focused on core customer targets

Ø  Price to deliver value to all channel participants

Ø  Execute quickly and flawlessly

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